WHO ARE WE?
In the early 2000s, at the dawn of a technological revolution, Advance Beauty established itself in the world of professional beauty equipment for the face and body, with recognized expertise in anti-aging and slimming. Driven by the rise of high-tech, the brand developed unique expertise and innovative engineering, enabling it to advance its research and establish its reputation in the French market.
The development of its non-invasive technologies has given rise to exclusive, patented techniques that deliver immediate and long-lasting results: Sequential Ultrasound®, Luminology®, radiofrequency, soft peeling, and cavitation. In just a few years, Advance Beauty has become the French leader in high-tech equipment for anti-aging and weight loss. This recognition extends beyond national borders, with expertise showcased under the French flag in the Valence region, at the foot of the Alps—a guarantee of quality, effectiveness, and longevity.
In March 2026, Advance Beauty joined the Électronique du Mazet Group, which brings more than 45 years of expertise in medical electronics to the field of aesthetics. This merger reinforces the company’s commitment to offering high-performance, reliable, and sustainable technologies, while solidifying its position as a key player in innovation within the professional beauty industry.
THE CONCEPT
Advance Beauty, a leading French expert in the field for 20 years, continues to innovate and invest in its growth to offer the best anti-aging and slimming solutions. Faced with an increasingly demanding market that favors non-invasive practices for the most natural—and therefore most convincing—results, Advance Beauty has positioned itself as a leading player with an innovative concept and a brand identity that perfectly meets current demand through its carefully designed and well-executed offerings. Advance Beauty aims to be an exemplary partner for its clients by upholding strong human-centered values: personalized customer service, group or one-on-one training, marketing tools, financing solutions, local engagement, community outreach, eco-ethics, sustainable development, and transparency… In this way, we ensure our clients a sustainable and successful business. A guarantee of success rooted in an effective business strategy; an intelligent business model based on very strong profitability, achieved through a streamlined cosmetics line (no overstocking) and numerous highly targeted protocols designed to generate comfortable margins that deliver an excellent return on investment in the short—or even very short—term.
A brand with a strong identity that is highly acclaimed internationally. In fact, the cosmetics market remains, more than ever, France’s leading export sector, following the aerospace industry and wines and spirits. Overseas sales grew by 6.3% in 2018. The sector’s trade surplus exceeds 11 billion euros. (Source: PBE). As for the global medical aesthetics market, it grew again in 2018, driven once more by Asia, according to data from Imcas (International Master Course on Aging Skin). Body contouring is now one of the most dynamic segments (Source: PBE).
The unique combination of four technologies positions Advance Beauty in a thriving market with strong potential, offering equipment designed to stand out and create value. Across all generations—from Generation X to Xennials to Generation Z—both men and women are increasingly concerned about the effects of aging on their skin. According to Capital magazine, the anti-aging market in France targets 10 million women over the age of 50; however, over the past 10 years, the demographics have shifted, with men now accounting for 20% of the customer base.
Advance Beauty has already fully understood this shift in its target market, which is why its highly targeted technologies cater to a very broad clientele: women and men, from teenagers to seniors, for all skin types. Its range of professional treatment protocols makes it possible to offer a wide variety of tailored skincare services designed to enhance the skin’s beauty.
Advance Beauty is the promise of success and long lasting results in the world of advanced anti-ageing and slimming technologies.